The Evolution of OOTD: Instagram, TikTok & Beyond


What Does OOTD Mean?

Again in 2016, when the phrase started to peak in reputation, we offered a complete breakdown of what OOTD meant and how it was applied. He Spoke Fashion founder Brian Sacawa outlined OOTD as, “a prevalent abbreviation applied in hashtag variety, mainly on Instagram. It is a variant of WIWT (What I Wore These days) and is made use of in a vogue context for anyone to reveal to many others what they are carrying or have worn.”

The term and hashtag were being initially utilized to selfies and casual photos taken by close friends. Often the wearer of reported outfit struck an exaggerated pose and at times they acted by natural means. The shots by themselves either emulated trend editorial or ironically satirized fashion advertising and marketing. Both way, the outfit was constantly the heart of awareness.

Due to the fact then, the time period has advanced to encompass any outfit, regardless of who is carrying it. OOTD no for a longer time has to indicate a distinct outfit that you are wearing on that working day. It can be any outfit that you are encouraged by proper now. Anyone can be donning it and it can be from any issue in time. The wearer and working day no lengthier subject, only the outfit.

Who Started off OOTD?

When we start conversing about the origins of the expression and hashtag we start off wading into some murky waters. As with most conventionally-applied hashtags and world-wide-web jargon, OOTD turned so ubiquitous so rapid that its spot of first use and the identity of who initially utilised it cannot be pinpointed precisely. The phrase grew to become commonplace in 2010 with the 2nd wave of social media platforms like Instagram, Twitter, Tumblr, and Youtube. Fashion-focused accounts exploded with this era of social media platforms and OOTD proliferated amid them and their end users.

OOTD posts grew organically at initial, as friends learned the phrase from other buddies. Still, even in these before times of social media, traits snowballed immediately and prior to extensive, it grew to become a trending hashtag on all important social platforms. What begun out as a concise phrase to share your fashion with good friends became a contest for affect amid design and style-centered social media consumers. Even now, there remained lots of buyers genuinely submitting their OOTD in its first spirit of unfettered inspiration.

Compared with the OOTD hashtag pattern, the origins of the official OOTD holiday break are crystal clear. Actuality Tv star Stassi Schroeder took the needed techniques to build National #OOTD Day as an formally recognized getaway in 2018. This wasn’t just a frivolous publicity stunt as Schroeder experienced truly favourable intentions. Now, each and every June 30th is focused to expressing self self-assurance by loving the way you look. So following June 30th, go forward and observe some self adore with a selfie!

There is some irony to Schroeder’s rebranding of OOTD but what greater way to address the root leads to of social media’s adverse self perception issues than by putting a positive spin on stylized selfies. Getting caught up in OOTD posts can result in an entire array of negative psychological concerns when seen as a common to achieve. Framing the strategy as a medium for expressing confidence and pleasure by demonstrating off is the kind of rebranding we imagine social media requirements.

How The OOTD Hashtag Has Advanced

Not lengthy right after the 2nd wave of social media took off in the 2010s, influencer society evolved as a suggests for preferred buyers to capitalize on their massive audiences. OOTD posts turned a favored system for influencers to display screen products they had been endorsing, turning into a internet marketing software for manufacturers. At the same time, social media users started referring to OOTD hashtag queries for design and style inspiration. As “likes” grew to become the forex of social media, OOTD posts grew to become just a different instrument to gain.

Fb, YouTube, Pinterest, and Tumblr had been the social platforms on which OOTD initially attained traction as the big visual social networks at the time. Fb, Pinterest, and Tumblr might have experienced distinctive kinds, but they all centered on the identical essential motion – sharing images. And YouTube was by significantly the easiest system for sharing films. So it would make finish perception that the most prosperous vogue hashtag ever took off on the important visible networks of the time.

As a little bit of an aside, it’s really worth mentioning that the increase of OOTD aided stoke the increase of (and desire for) Speedy Style. Fast Manner suppliers benefited from the improved need for new outfits. As a steady provide of modern new garments turned far more financially obtainable, OOTD posts greater. Fast Manner businesses complicated the romance as they commenced partaking in promoting strategies centered all around OOTD, even further endorsing the observe amongst their consumers.

In a 2018 short article published by The Guardian, stylist and activist Caryn Franklin warned of the damaging effect the OOTD pattern was getting on all levels of manner. The posting cited a study finished in the Uk that located around 10% of Uk residents at the time had procured new garments only to put up an OOTD image just before instantly returning the garments. The vogue marketplace outside the house of Speedy Style took a sizeable hit from this apply at the time. Franklin also warned that buying garments simply just to demonstrate off on social media was poor for fashion’s soul, degrading the marriage we have with our clothes and denying us the expertise of bonding with them.

By the late 2010s, style manufacturers and editorials began employing the expression in the third man or woman. This means that they would publish pictures, either latest or from any stage in the previous, of models and stars in great outfits. A term originally indicating one’s have outfit developed into a broader designation of any outfit that appeared superior and furnished design and style inspiration.

It is exceptional that a social media hashtag gets to be a practical shorthand, but that is particularly what transpired below. Hashtag OOTD turned so ubiquitous by the late 2010s that the acronym, “O O T D” rather of “outfit of the day,” was applied in everyday conversation between style fans.

OOTD on Instagram

OOTD, as both equally a notion and a hashtag, existed for some time on numerous social media  platforms just before Instagram genuinely took off in 2012. Right after 2012, Instagram was the primary home for OOTD. Just as with Facebook and Twitter right before it, Instagram originally used hashtags as a way for buyers to categorize their written content. The most visual social media system ever created (at the time) turned out to be the suitable habitat for an outfit sharing hashtag to flourish.

Trend social media discovered its property on Instagram and everyone from relaxed people to multi-million follower influencers had been sharing their OOTDs. The Kardashians were being performing it, He Spoke Design was carrying out it, and prospects are you have been performing it as well. Brands and editorials received into the activity as properly, even heritage publications like GQ and Esquire begun submitting them. OOTD grew to become the definitive trend hashtag of the 2010’s.

At the time of producing this post, there had been 404 million #OOTD posts on Instagram. A scroll via the prime trending posts reveals a wide vary of outfit pics. There are a great deal of selfies, posed road photography, candid road photography, phone-blocking-the-deal with mirror photographs, editorial model poses, runway design and style poses, pictures of little ones taken by their dad and mom, and even pictures of pet dogs in outfits.

“Fit” has turn into the new shorthand for Outfit in current many years among vogue fans and editorials on social media. The term OOTD has been changed with Major Healthy, Fit Check or just Suit. The concept is the identical, while, and it is actually just a even further abbreviation of the expression. It is a popular prevalence in the English language where by the colloquial use of a phrase will get shorter about time if it is made use of routinely plenty of. We all just get worn out of indicating the identical factor above and above. The evolution of Fit is a testomony to the keeping ability of the OOTD strategy.

OOTD on TikTok

TikTok is the new frontier of fashion social media. People have taken to the system to share, explore, and discover manner for a long time but models and editorial have still to definitely figure it out. Swift snippets of video clip and micro-stories are a more hard medium for trend than pictures. However day-to-day people, and more and more influencers, are owning no trouble at all getting traction by simply sharing their outfits.

TikTokers are making use of bounce cuts to display move by step progressions of their outfits, in some cases with the “throwing it on” procedure. Other individuals are undertaking runway model walks and poses. They can decide to exhibit their match dubbed with tunes or they can demonstrate their options to their viewers. The benefit of audio has opened up a new environment of discussing design and style on social media. While Instagram has experienced audio/video clip for a long time, its interface is not as seamless as TikTok.

The newest evolution of OOTD on TikTok is GRWM, or Get Prepared with Me. The thought is the exact same but, becoming a online video structure, it is concentrated on putting together an outfit and generally explaining the reasoning powering it. This is incredibly substantially a consumer-driven hashtag, rising organically as OOTD did a decade in the past.


OOTD was a single of the earliest hashtags employed to share fashion tips and inspiration on social media. It has caught all over and progressed in excess of the earlier ten years, enduring in various types of In shape and other acronyms like GRWM. Irrespective of how you phrase it, the spirit of sharing trend has remained the exact – users putting up pictures to encourage and look for acceptance from their communities.

Company pursuits experimented with to co-opt the expression and quite a few consumers got carried absent at the peak of the development. OOTD may well have contributed in some part to the increase of Fast Trend and had harmful results on the fashion field. Having said that, the net impact was unquestionably favourable. It is effortless to label the trend as just a different “look at me” minute on social media but for real users it was by no means about them, it was about the in good shape and the adore of group.

The literal indicating of the phrases Outfit of the Working day have been replaced with the spirit of inspiration adopted by the phrase OOTD. It has broadened the usage of the acronym to transcend id and time. Any outfit worn by everyone at any time can be an OOTD. The plan driving sharing outfits is, and often has been, inspiration to help many others find their personal personal design and style. OOTD, in all its varieties and hashtags, represents the elementary trade of style on social media.


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