New Bijan Men’s Wear Store on Rodeo Drive Is Banking on the Next-Gen .001 Percent

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Since 1976, the Bijan men’s wear boutique has been a fixture on Rodeo Drive, and its happy yellow facade with matching yellow exotic car parked out front one of Los Angeles’ most-loved tourist stops — even if the store itself was open “by appointment only” for the U.S. presidents, Saudi princes and Chinese billionaires who could afford the $12,000 suits and $950 ties inside.

Now, four years after the original two-story building was sold to LVMH Moët Hennessy Louis Vuitton for $120 million, Bijan has a new location across the street at 443 Rodeo, where Nicolas Bijan, 29, is hoping he can continue to follow in his father’s footsteps making experiential retail magic — with a self-aware wink.

If there’s any time for that, it could be now, when shoppers need a more compelling reason than ever to venture out

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How Can Influencers Stay Relevant Amid Global Concerns?

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As recent as this past February, influencers’ social media pages were full of imagery of global fashion weeks, giving eager followers behind-the-scenes looks and glimpses into exclusive after parties. Today, these same social media pages look quite different, reflecting instead on a longer period spent at home that spotlighted family members rather than designers or celebrity insiders.

Since becoming a staple in the fashion industry, influencers have also been a continued access point for brands to reach wide audiences. And early reports stated that although influencer marketing would change during the pandemic it could prove to be extremely powerful amid the crisis. According to Influence Central, since the onset of COVID-19, 64 percent of consumers are doing all clothing and apparel shopping online and thus causing direct impact on how brands and the influencers they work with will engage followers and drive shopper

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7 queer-led brands you should be shopping

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Happy Pride! Annually during the month of June, people around the world celebrate and uplift the LGBTQIA+ community, while honoring the 1969 Stonewall Uprising in New York.

While many Pride marches, parties and large gatherings were canceled this year due to the global pandemic, that doesn’t mean that you can’t still show your love and support for the queer community. Donating what you can to charities and organizations that help uplift LGBTQIA+ people is a great place to start, and this charity navigator is a fantastic resource if you’re in need of a few suggestions. You can also show your pride by waving or

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We’re in Our 50s, and Swear By These 5 Activewear Looks

Janet Gunn is the inspiring influencer behind The Grateful Gardenia. Originally from Texas, the 58-year-old style guru is now settled in Los Angeles with her husband, son, and dog, Buster. She’s worked as a Dallas Cowboys cheerleader, flight attendant, actor, jewelry designer, and beyond. In other words, she has a ton of experience and an equally cool personal style. Melissa Meyers is a Los Angeles–based influencer with a focus on beauty, style, travel, and wellness. Her blog, The Glow Girl, aims to empower women to embrace the best version of themselves, age gracefully, and cultivate a glow from the inside out. Oh, and don’t forget to follow them at @janetgunngratefulgardenia and @melissameyers.

We routinely turn to influencers Janet Gunn and Melissa Meyers for their top-notch style advice. And while age should nothing to do with what your fashion choices, their expertise over 50 is always intriguing given

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Will the Hut Syndrome Linger as Fashion Brands Gradually Plan Shows?

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MILAN — “Don’t stand so close to me,” used to croon The Police. How fitting in this day and age.

While the Americas continue to grapple with new COVID-19 outbreaks and new clusters emerge in China and in Germany, Europe is facing its fears of a second wave of the virus in the fall even as cases decline in the continent’s capitals and a newfound degree of ease is cautiously spreading after months of lockdown.

Over the past few days a number of fashion houses have been revealing their plans for presenting future collections, from Dior, which will stage a cruise show in Italy’s Lecce town on July 22 to Burberry, which will stage an outdoor presentation on Sept. 17, and Fendi, which plans to kick off Milan Fashion Week on Sept. 22 with a show at its headquarters in Rome with

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