You can always count on Target to try and steal Amazon’s thunder during the latter’s biggest sales, which ends up benefitting shoppers in the long run. Two days after Amazon officially confirmed Prime Day 2020, Target has announced a major sale of its own. Target Deal Days returns this year with a blowout sale offering online deals on hundreds of thousands of items. Oh, and it takes place October 13 and 14, which, coincidentally, are the same days as Prime Day.

Target Deal Days 2020 marks the beginning of a holiday shopping season that will include “Black Friday pricing” throughout the entire month of November, according to a press release. This clarifies a previous statement Target had made saying that its “biggest holiday deals” would be available starting in October; now, it seems, Black Friday branding won’t begin until November as usual.

Still, we expect Target Deal Days will offer some great deals as it did last year. Notably, Target had a rare deal on 12-month Switch Online family memberships last year, dropping them to $28 each. It also included cheap Xbox One console bundles that came with $50 Target gift cards, the PlayStation Classic for 20 bucks, and various discounts on both physical and digital games, so it’ll be worth keeping an eye on what the sale offers this year. Nearly all deals will be available with Target’s contactless Drive Up and Order Pickup options as well if you want to pick up your order right away, and some deals will even be eligible for same-day delivery. An early batch of Target Deal Days offers just went live.

Target also shed more light on its Black Friday plans this year. Black Friday deals begin November 1, including weeklong discounts and daily online deals. Most importantly, Black Friday deals will be advertised both in stores and online to help prevent the usual in-store crowds. It may seem strange for Black Friday to begin so early, but this trend has actually been growing for several years now, with retailers declaring the entire month “Black November.” Anything that can be done to minimize traffic in stores and prevent the usual Black Friday chaos will be even more crucial this year during COVID-19.

Target’s Price Match guarantee program is getting an extension as well–from November 1 to December 24, you can request a price adjustment on anything marked as a “Black Friday deal” if you find it offered for less at a Target store or online. As usual, Target will also price-match a competitor’s price on an item within 14 days of purchase.

Meanwhile, Amazon Prime Day kicks off at midnight PT / 3 AM ET on October 13 and will run for a full 48 hours again this year. If you’re not already a Prime member, you can sign up for a free 30-day trial to shop in the sale. Early Prime Day deals are already starting to go live.

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