Behind the Design – Najo

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Monday, 18 July 2022 AEST


DIVINE is a heavenly selection of sterling silver jewellery with magnificence and soul impressed by nature’s artistry. Each individually handcrafted piece is responsibly built by our qualified artisans to enlarge the inherent natural beauty of silver. With wealthy gold plating, sculptural styles, ethereal hues, and significant gemstones – DIVINE’s exquisite items give you a potent dose of empowering electricity that arrives from sensation stylish and beautiful.

Be a part of us as Anna Morwood, NAJO Merchandise Developer explains her favourite items from the new selection.

 

Nature is a large supply of inspiration for NAJO, what element of the pure planet influenced Divine?

“Sunlight, the rays of the solar, imagining you bathed in attractive sunshine. We want ladies to feel the similar way when they use their Najo jewellery, beautiful and powerful.”

There are mini-collections in just Divine, did this occur organically?

“Yes, it occurs organically – we start with a piece or a compact selection and grow from there around about 12 months. We acquire complementary pieces and sets that perform jointly as a selection of all-around 70-100 parts and goal to offer a wide variety of models, i.e., basic silver, two-tone, stone-set, chain, etc. so that it will enchantment to a assortment of tastes.”

What is your favorite mini assortment? 

“Undoubtedly the Raya selection – I really like its easy sophistication and it is a look that I would use myself.”

What layout do you consider is the most productive inside of the assortment? 

“I think the Raya Baton earrings and pendants is the most effective – they have a clean, vintage style and observe on from our quite effective Weeping Widow and My Silent Tears collections.”

What is your favorite Bracelet/Bangle, Earring, Necklace and Ring layout from the new selection?

Bangle: Raya Cuff (seems excellent paired with the matching rings)  Earring: Heavenly Turquoise Earring (It’s tough to defeat gold and turquoise with each other)  Necklace: Splash Gold Necklace (perfectly clean up, common and sophisticated)  Ring: Raya Bands (search terrific stacked collectively combining silver and gold) 

There are a range of gemstones applied in the Divine Collection, why did you select those people individual gemstones (Aqua Chalcedony, Onyx, Moonstone and Pearl)?

All these stones have been productive for us in preceding collections and as we method the warmer months folks are drawn to the summery tones of chalcedony, moonstone and pearl.

Does the design evolve from the picked gemstone or do you design a piece very first and see how a gemstone can be bundled?

It can do the job both way – sometimes we’ll pick out the stones initially and layout a assortment to showcase them and at other instances we know what layout we want and then appear for stones to very best suit the design.

What do you consider NAJO shoppers will love most about the new selection?

Najo enthusiasts should be content since the clean, vintage style and design they be expecting from the model has been sent in the DIVINE collection.  

 

 

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