Xinhua Silk Road: Shenzhen fashion week blends digital technologies with new trends in fashion industry | News


BEIJING, May perhaps 6, 2022 /PRNewswire/ — The A/W 2022 Shenzhen Fashion 7 days, which concluded in Shenzhen, south China’s Guangdong Province on April 30, get rid of mild on how the stunning manner marketplace blends with stylish elements in garments layout and generation by way of slicing-edge digital technologies.

The vogue week introduced the currently trendy principle of metaverse for the to start with time and utilized synthetic intelligence, virtual fact technology and 3D digital modeling to produce virtual clothing, forming an on-line moreover offline outfits exhibition showcase.

All through the trend 7 days, a electronic working experience area, a digital fashion idol team and a digital purchasing platform ended up also released, creating the new season clothes and virtual dresses show together even though actual models and digital idols interact with each individual other.

Meanwhile, qualified buyers at dwelling and overseas who viewed the demonstrate by way of the on the internet dwell-streaming ended up equipped to purchase the merchandise on the internet instantaneously.

With the craze of the digitalization, Shenzhen’s style field is building to superior-conclude technological innovation, resourceful range, model internationalization and fashionable merchandise, mentioned Pan Ming, president of Shenzhen Garment Market Association. 

It is figured out that there are 4,100 superior-tech enterprises settled in Shenzhen’s Nanshan District, the main location of the vogue 7 days, empowering digitalization of the style business. In the meantime, Lixiu outfits culture block within just the district has attracted 600 apparel models, becoming a collecting put for authentic manner designers from all in excess of the earth.

In 2021, the organization income of vogue market cluster in Nanshan District achieved 21.169 billion yuan, up 7.15 p.c yr on yr.

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Resource Xinhua Silk Highway


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