Armani Group, YNAP Partner on Next Era Distribution Model

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MILAN — The Armani Group and the Yoox Net-a-porter Group are bringing their 20-year relationship to the next level.

The two companies have partnered on the Next Era distribution model under a new agreement that stretches to 2025. This will redesign and, over the next two years, develop a digital and integrated shopping experience offering unprecedented online access to any product customers are looking for. It will integrate Armani’s digital stores with physical boutiques and, leveraging YNAPs global logistics network, it will create a seamless connection between the designer’s customers and products, online and offline.

“In the past few months, I have been redesigning the Armani Group’s business model based on a concept that is very dear to me: do less, but better,” said Armani, chairman and chief executive officer of his namesake group. “Mine is an invitation to consume more responsibly, focusing

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