Welcome to our newest editorial initiative, Who What Wear Spotlight, where we’ll be using our editorial platform, social following, and ad inventory to turn the spotlight on small businesses that need our support now more than ever. Each week, we’ll be highlighting a new fashion or beauty company. If you own a small brand and would like to be considered for the program, please apply here.
Even the most confident among us know the plight of swimsuit shopping. Harsh lighting and a one-shape-fits-all design mentality are just a couple of the factors that make it ever so difficult to navigate swimsuit shopping in an era when the thin-white-female body still pervades the media landscape. That landscape is starting to evolve, though, and one of the brands paving the way is Kitty and Vibe, a swimwear company disrupting the fashion industry. Kitty and Vibe’s founder and CEO, Cameron