It has been approximately three months since most businesses in the U.S. began sheltering in place with employees working remotely, offices and stores shut down, and millions out of work. While the effects of COVID-19 on companies began much earlier in the year for those with international operations or supply chains, the impact on the U.S. economy has been overwhelming and devastating to many small businesses. As companies slowly begin the process of reopening, or in some cases launching, we have witnessed incredible pivots in business models, as well as the opportunity to launch new products and reach new customers. Further, we have watched many leaders looking forward, continuing to find the upside while in crisis.
Sarah LaFleur, founder and CEO of M.M.LaFleur, a clothing brand for working women, has creatively changed how the company markets and talks about its clothes. “Even though our pieces are super comfortable