25 black-owned beauty and fashion brands to support now and forever

Following the death of George Floyd at the hands of police brutality, many Americans are mourning, protesting and standing in solitude against centuries-long racial injustice.

Powerful ways to support monumental platforms such as Black Lives Matter include learning through literature about race and privilege. You can also make sure to do your part in voting throughout election season, find ways to authentically amplify black voices that need to be heard, and last but certainly not least, put your money where your mouth is by financially backing black-owned businesses during this triggering time.

MORE: Black businesses hit hard by COVID-19 fight to stay afloat

There are a wide variety of black-owned businesses that are often underfunded, lacking access to capital as well as loans and have been disproportionately disrupted by the coronavirus crisis.

The number of black-owned businesses has fallen by 40% during the pandemic, according to The Washington Post.

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20 Black-Owned Businesses to Support Every Day

The recent deaths of Ahmaud Arbery, Breonna Taylor, and George Floyd have rightfully created a call to action for change within our nation. With protests against institutionalized racism and police brutality taking place across the country, being a bystander to the injustice is no longer an option — as fellow Americans, now is the time to band together as allies and demand change for the sake of the Black community.

We may be a product recommendation site, but we refuse to sit back and be silent. We’re asking you to spark change in any way that you can: signing petitions, protesting while practicing social distancing if possible, donating to helpful organizations, and using your wallet to promote equality and support the Black community. While these are small steps, we’re willing to do anything we can to show up for our Black community, and we’re asking you

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24 Black-Owned Skincare, Hair, and Makeup Brands We Love and Support

First and foremost, we’d like to say that while supporting the Black community and Black-owned businesses feels especially important right now, there is a need and an opportunity to supply this kind of support, love, and commitment every single day. Now and forever. Black culture has informed and inspired the beauty space for decades—a fact that we need to celebrate and sustain like a fan does a flame. 

There is a lot of work to be done. As we’ve communicated on-site and on our social platforms, now is the time for us to rise above (not simply to) the occasion and make actionable steps with deep indentations. Here, our Who What Wear editorial team has outlined a collection of ways you can make a difference in the fight against racism, in addition to a list of resources to get you started. 

One such way to support and

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