24 Black-Owned Skincare, Hair, and Makeup Brands We Love and Support

First and foremost, we’d like to say that while supporting the Black community and Black-owned businesses feels especially important right now, there is a need and an opportunity to supply this kind of support, love, and commitment every single day. Now and forever. Black culture has informed and inspired the beauty space for decades—a fact that we need to celebrate and sustain like a fan does a flame. 

There is a lot of work to be done. As we’ve communicated on-site and on our social platforms, now is the time for us to rise above (not simply to) the occasion and make actionable steps with deep indentations. Here, our Who What Wear editorial team has outlined a collection of ways you can make a difference in the fight against racism, in addition to a list of resources to get you started. 

One such way to support and

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