Shoes.com website trades hands again, this time to DSW owner

ByDavid L. Juliano

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Dive Short:

  • DSW’s father or mother, Designer Brands, has acquired the Sneakers.com area, building the enterprise the 2nd (recognized) acquirer of the domain in fewer than two years immediately after Walmart sold it in 2020.
  • A Designer Brands spokesperson reported in an emailed statement that the corporation obtained the web page and mental home assets for an undisclosed price as a “critical strategic retail area.” 
  • A message on the Sneakers.com internet site tells visitors that “now we’re a section of dsw.com” with a website link to DSW’s e-commerce retail store. Footwear News formerly described on the Shoes.com acquisition.

Dive Insight:

The Sneakers.com identify has had a lengthy and tangled historical past. Founded in 1999, Footwear.com was acquired by Brown Shoe Co (which went on to come to be footwear wholesaler and retailer Caleres) in 2000.

In 2014, Brown Shoe Co. bought the e-commerce internet site to Canadian e-commerce enterprise ShoeMe. Underneath Brown Shoe, product sales at Shoes.com had been declining for a long time prior to the sale. 

Footwear.com went bankrupt in 2017. Afterwards that calendar year, Walmart picked up the Footwear.com domain identify and IP property for $9 million, sending the targeted traffic to its ShoeBuy e-commerce retail store, which Walmart acquired in 2017 via its now-defunct Jet subsidiary. (DSW picked up Shoe.com’s ShoeMe.ca area in the personal bankruptcy aftermath, according to trade media reviews at the time.)

As Walmart revamped and repositioned its electronic organization, the retail huge offered off Shoes.com for an undisclosed quantity to non-public equity organization CriticalPoint Cash, which at the time owned footwear retailer JackRabbit.

Final January, CriticalPoint declared that Shoes.com was formally portion of its Managing Specialty Team, which also owned other enterprises together with JackRabbit. The agency mentioned at the time that the mix of Footwear.com and JackRabbit would produce a “market-leading, omni-channel specialty footwear system with a vast array of branded footwear.” Very last calendar year, CriticalPoint sold JackRabbit to working retail outlet franchisor Fleet Toes.

And now Footwear.com resides below Designer Brands and its DSW enterprise, exactly where the enterprise has centered on e-commerce growth. In March, CEO Roger Rawlins informed analysts that need for DSW’s electronic organization hit $1 billion for the to start with time.

“The substantial-site visitors Shoes.com domain furthers Designer Brands’ extended-selection method to increase its footprint digitally and strategically position and distribute Designer Brands’ Owned Makes as well as shoes from best Nationwide Brand partners,” the Designer Models spokesperson said. 

No running assets had been element of the offer for Shoes.com. Designer Models did not identify the vendor of the IP and domain title. 

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