July 5, 2022


With Fashion

Retail Customer experience & the impact of single pricing

4 min read
Retail Customer experience & the impact of single pricing

When consumers in the Uk realised that retail large Marks and Spencer was charging distinct charges for items purchased in-retailer to all those obtained through its on the net shipping arm, Ocado, there was anger and outrage.  Customers took to social media to vent their disappointment about cost differentials of up to 40%, and the confusion of some merchandise being a lot more highly-priced on the web than in-retail store, and vice versa. For a retailer that has enjoyed an enviably sturdy name with the searching public, this retail shopper working experience was a major blow to its reputation.

This is just 1 example of the potential risks of stores hanging on to notion of various pricing across different channels, and how strongly today’s customers need the identical rate nonetheless they shop.

iVend will help vendors put into action solitary pricing tactics.

Understand more about how we’re enabling omnichannel integration.