How to Negotiate on Your Engagement Ring?

ByDavid L. Juliano

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So, you have begun your quest for the fantastic engagement ring. You have found a magnificent statement piece, but the cost is a little bit more than your price range.

Negotiating with your jeweler for a improved price is an uncomplicated answer to this difficulty. But is this conventional follow? Will the jeweler be offended? And how do you even go about it?

I’ve been marketing jewellery (especially rare and classic) for a long time, and in this posting, I’ll reveal all the insider secrets and techniques on negotiating for a much better rate on your jewelry.

Is it Rude to Negotiate on an Engagement Ring?

Afshin Negotiating prices on vintage ring at estate diamond jewelry showroom

I’m happy to inform you that the respond to is no.

It is in fact completely appropriate to negotiate the selling price of any piece of jewellery. Jewelers know this and will hope it.

That getting said, it’s significant to observe that the commercial jewellery chain suppliers (and model title jewellery outlets) will nearly generally instantly shoot down your negotiating tries. They have mounted (and large inflated) rates and they have no intention of going down even a minimal.

Scaled-down boutiques and online sites, on the other hand, will just about often be totally open up to a minimal haggling.

Our company, Estate Diamond Jewelry, for case in point, has been in organization for about 40 years and has just one of the most significant collections of classic rings in the environment, and yet we nevertheless work with just about every of our shoppers to discover a selling price that operates for them. Negotiations are a portion of our working day-to-day.

The significant important for customers to master is how to negotiate and what not to say or do.

Leading Insider Techniques on Negotiating Your Engagement Ring Price

Customer Holding Emerald Cut Diamond Engagement Ring in Showroom

Here are my major hacks on how to assistance you negotiate like a pro when buying an engagement ring.

1. Find a Promo Code

This is the easiest and most efficient system for scoring by yourself a much better price tag.

Jewelry shops (particularly on-line jewellery outlets) run bargains and promotions all the time. These promotions will commonly assortment from 5% to 10%.

Research their website, social media platforms, and e-mail lists for their most current promo code. Even if the code has now expired, you can ordinarily question if they’re prepared to lengthen it for you.

Probabilities are — if you inquire nicely — the jewelry retail outlet will agree to apply the price reduction.

Skilled Tip: Use a web site like to locate promo codes for your wished-for engagement ring shop.

2. Decide a Great Cost to Start off Off Negotiations

Let’s say you can’t come across any promo codes or the promo codes are for a 5% price reduction or considerably less? In that circumstance, you may possibly want to test negotiating the price tag.

At the time you settled on a ring, choose a look at the value and establish how significantly you can reasonably counteroffer.

The greatest oversight when negotiating for an engagement ring is by commencing off on the mistaken total.

If a diamond ring is outlined on line for $1,800 — for example — and you call them up and counter-supply to get it for $500, not only will they reject your offer you straight out, but they’ll also be unwilling to proceed the discussion. Most jewelers will just dismiss you as not serious — rightfully so — and you will skip your chance at finding a great lower price.

The trick is to decide a starting number that is someplace about 20% off the retail worth. Employing the higher than case in point, I would propose supplying $1,440 for a $1,800 ring.

By the time you and the jeweler end counter-supplying, you can hope to land yourself a sweet 8% — 10% discounted.

3. Hardly ever Ever Get Confrontational When Bargaining

1 of the most significant problems that prospects make when negotiating is considering that “being tough” will get them a greater offer.

As an individual who has been in this business enterprise for a long time, I can assure you that confrontational bargainers hardly ever get the finest costs. In truth, they continuously get a substantially even worse deal than the uncomplicated-heading clients.

Allow me demonstrate.

For most jewelers, their margin of financial gain on each and every ring (the moment you aspect in all their overhead prices as effectively) won’t be also spectacular.

They will generally be ready to force by themselves to make a sale, but they will not be inclined to reduce far too significantly dollars in buy to make it take place.

If you threaten to wander absent unless of course you get your ideal deal, the jeweler will promptly get rid of fascination. And if you’re rude, offended, or intense about it, he may perhaps even nudge you to the doorway with a minimal assist from the stability guard.

In shorter, the second that the negotiations get even a little bit hostile or threatening in any way, the jeweler will emotionally shut down. He’ll either give a little low cost and contact it a day, or he’ll hold on to the ring and wait around for a superior shopper.

If you want to study how to deal efficiently with out becoming hostile, skip to number 9.

4. Never Slide for the Very first “Discount”

Say you enter a store and narrow down your choices to two rings. You love them both, and you check with about the rate. The vendor tells you that the cost is frequently this, but they can offer you the ring at a lower rate. You feel you have just obtained a price reduction, but the truth of the matter is, you have no idea if the cost they offered is basically the least expensive they can go.

So, really do not say indeed right away to this “lowered” price, preserve gently negotiating and see if you can get an even better offer. So very long as you are respectful and courteous, the jewelry retailer will want to make you delighted.

If a mild nudging doesn’t get you a much better price tag, you’ve possibly strike their cheapest price.

5. Never ever Volunteer to Disclose Your Budget

If you are heading to check out a jewellery retailer in man or woman, never give away the correct rate that you are eager to fork out the minute you wander in. Give the jeweler an total ballpark figure and inquire to see a few options inside that common selling price bracket.

Sometimes, the jeweler may well at some point talk to you directly for your precise spending budget, and if they do you have no preference but to be upfront.

Even if the jeweler discovers your actual funds, and then you conclude up slipping in really like with a ring that is considerably a lot more inexpensive, you can nevertheless inquire for a far better rate. If you place in your ask for kindly, the jeweler will most likely still give you a lower price.

On this notice, maintain in mind that supplying a deceptive or incorrect price range quantity (will squander everyone’s time, and) generally backfires as before long as the jeweler realizes that they’ve been misled.

7. Function with Your Partner

If you’re buying a ring with each other, which numerous partners do nowadays, make sure you’re on the very same page.

Concur on a price range, determine regardless of whether you’re prepared to extend the budget, and in which situations, and agree on the purpose of your visit — is it to make a closing choice, or is it the very first excursion of several?

At the time you find a ring you are established on, it’s a good strategy for just one of you to retain the excitement contained and not give absent what you’re actually pondering to the vendor. If they consider that you’re both of those definitely offered on a particular ring at the present-day value, it is not likely they’re likely to provide their greatest lower price.

In limited, one particular of you must enjoy “good cop” (see beneath) and the other “bad cop”. Of training course, the “bad cop” cannot truly be nasty or rude, or else the entire offer will slide aside.

If you have not calculated your funds nonetheless, check out our engagement ring calculator. It will give you a mathematical figure for how a great deal you may want to invest.

Of course, it must be noted that no a person need to ever place by themselves below financial pressure in buy to pay out for their engagement ring. That’s by no means a fantastic thought and commonly generates more issues.

8. Give You an Instructional Edge

One more terrific way to impress the jeweler and leverage oneself in the direction of an less difficult negotiation is to analyze everything that there is to know about diamonds and engagement rings, specifically within just the market that you’re seeking.

If you’re interested — for example — in classic rings, I would advocate spending a ton of time on a classic jewelry website (like this one particular) and starting to be an skilled on the topic.

The jeweler will usually be amazed by your expertise and will be far keener to negotiate favorably with you.

Of program, do not leverage your understanding to try to “lecture” or “educate” the jeweler. That will not function out properly when attempting to coax a price cut out of him.

9. Praise (and Never Criticize) the Ring

Traditional bargaining knowledge would convey to you that the extra you criticize the ring, the far better price cut you are going to get.

Trust me. This is 100% mistaken.

Jewelers are proud and vain. If you insult a ring that they made, curated, or gathered they are probable to get defensive truly speedily. If a person dissed a single of the scarce vintage rings from my assortment, I would consider my best to be well mannered, but I would likely be a little bit insulted.

But that’s not all bad information, mainly because on the flip side, if the jeweler sees that the consumer has fallen in enjoy with one particular of their rings, they will bend above backward to aid the customer stroll away with their “dream ring”.

Jewelers (and jewellery collectors) are artists. They’d usually rather market to a shopper who appreciates their artwork than to a consumer who couldn’t treatment less.

Not always. But generally.

In Conclusion

Tray of Diamond Engagement Rings in Showroom

Be polite and upfront with your jeweler, and they will normally increase on their own to make you satisfied when you question if you can get a far better cost.

It’s genuinely that very simple.


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