Convenience, affordability key factors in back-to-school shopping


When it comes to back-to-school shopping, this year consumers will be focusing on convenience and affordability, according to an LTK shopping trends report.

While inflation is impacting shopping behavior, consumers are discovering ways to deal with price pressure and inventory shortages, according to a press release on the report’s findings.

Consumers are shopping earlier to find deals and shopping online when it comes to purchase decisions.

The BTS shopping season is expanding this year in response to economic drivers, and started in late June, according to the report. Nearly one-third plan to shop between late June and early July, and the majority will shop for back-to-school items by the end of July.

“Inflation is having a profound impact on shopping behaviors. For retailers to win the largest segment of back-to-school shoppers, Millennials and Gen Z, they must be in market earlier and promote longer with more emphasis on mobile online including buy online pick up in store and partnering with creators to drive traffic online and in-store,” Rodney Mason, head of marketing, brand partnerships at LTK, said in the release.

The data is from two surveys conducted in the U.S. in May 2022 among groups of 1,026 and 1,052 participants.


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