Case Study: Brosa builds a new furniture shopping experience online – Technology – ERP


Online furniture store Brosa, was produced to aid prospects have a improved on the web experience for acquiring bespoke parts for their home.

Brosa is on line-based mostly but also has two showrooms, in Melbourne and Sydney enabling prospects to encounter in products and solutions in-particular person to assist them choose on what they want to purchase. 

Ivan Lim, CEO at co-founder at Brosa said he observed two large issues buyers encountered browsing for house furnishings, the accessibility of great looking, economical household furniture and the unpleasant procedure of purchasing furnishings on line.

“The very first bucket of troubles was if you do not want the very same IKEA sofa that all your buddies have, but you will not want to invest $12,000 on the couch, there was a gap of beautiful accessible furnishings layouts,” he explained.

Lim claimed the second bucket was recognising buying furnishings was this “incredibly unpleasant, substantial friction substantial cognitive load process”.  

“I was purchasing all these other product or service categories like sneakers and trousers, admittedly distinctive merchandise groups but they have been currently being bought by digitally indigenous, technological innovation first firms and the experiences were seamless. I assumed why could not shopping for a sofa, be this straightforward?”

Through generating a buyer ERP technique and monitoring technique, Lim reported he needed to remove the frequent hurdles consumers face when shopping for furniture online.

Brosa’s initially ERP application was a Google sheet and then was little by little constructed out with further plugins, in accordance to Lim. As time went on, Lim said the workforce at Brosa could clear up a large amount of the problems shoppers face by means of technologies.

“Not only do you help make a little something that’s additional tailor made for a immediate to buyer practical experience, where you want to give customers transparency, but also customers are really craving for that sort of electronic to start with solution,” he mentioned.

Brosa is a engineering-very first small business, but not just with e-commerce, Lim explained he required technological know-how to be the infrastructure of the business.

“It’s virtually the rails by which you make the entire enterprise on leading. That is what we have been concentrated on from a quite early stage is not only making the client entrance dealing with stuff, but also making the bedrock infrastructure technology wise, that helps us to do factors much more effectively, on scale and offer a better encounter for prospects,” he claimed.


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