Apple Captures Half of All Smartphones Sold During 6.18 Online Shopping Festival in China


TMCNet:  Strategy Analytics: Apple Captures Half of All Smartphones Sold During 6.18 Online Shopping Festival in China

[June 29, 2022]

In accordance to new study from Strategy Analytics, 14 million models of smartphones had been marketed throughout 6.18 on-line searching competition in China this year, down -25% YoY. Apple solidified the leadership at the expense of Chinese models. Xiaomi and Honor observe and rank in the leading three list.

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China's 6.18 Online Smartphone Sales (Million of Units) and YoY %: 2020-2022, Source: Strategy Analytics, Inc.

China’s 6.18 On the net Smartphone Sales (Million of Models) and YoY %: 2020-2022, Source: Technique Analytics, Inc.

Linda Sui, Senior Director at Technique Analytics, reported, “COVID-related disruptions and economic headwinds caused the combined functionality. Smartphone on the net sales value grew to 4,300+ CNY (US$ 660+) this 12 months many thanks to the greater mix of bigger-priced iPhones, up +13% YoY. On the other hand, whole smartphone on-line sales earnings nevertheless posted -16% annual decline with 62.6 billion CNY (US$ 9.5 billion).”

Peng Peng, Analyst at Tactic Analytics, additional, “Apple solidified the management with remarkable performance throughout 6.18 pageant this calendar year. Apple outperformed the market marketing practically 7 million Apple iphone models, modestly down -4% YoY. We estimate Apple produced a revenue of 41.5 billion CNY (US$ 6.3 billion), with a entire retail value of 6,300+ CNY (950+ USD). Apple rated leading by income share throughout all main platforms (JD, TMall and Pinduoduo and so forth.).”

Yiwen Wu, Senior Analyst at Approach Analytics, additional, “Xiaomi and Honor ranked in the best three checklist, adopted by vivo (IQOO) and OPPO. We estimate Xiaomi seized 30% quantity share, a bit down from 32% a single yr back. Honor captured 10% volume share, growing from 6% in 2021. Vivo (IQOO) and OPPO ranked the best five checklist with 6% and 4% quantity share respectively. Xiaomi dominates the entry and mid-tier phase, Redmi Be aware 11 and 11 Professional marketed very very well on JD and TMall this 12 months.”

Linda Sui, Senior Director at System Analytics, extra, “ stays as the important system. We estimate around 49% smartphones were bought via for the duration of 6.18 on the web competition this 12 months, adopted by TMall and Taobao (mixed took 30% volume share). Having said that, the management and dominance of classic e-shops (, TMall and Taobao, and Pinduoduo) have been dented by the rising livestreaming platforms, these as TikTok and Kuaishou that have been catching up immediately. We estimate TikTok and Kuaishou contributed to 8% and 6% smartphone on the web profits volume share this yr in the course of 6.18, up from 3% and 2% very last 12 months. We propose all stakeholders tracking smartphone online channels to closely observe and consider the growth of China on line industry.”

About Method Analytics

Tactic Analytics, Inc. is a world-wide chief in supporting providers throughout their scheduling lifecycle by way of a selection of personalized marketplace study answers. Our multi-self-control abilities involve: field research advisory providers, consumer insights, consumer experience style and design and innovation know-how, cellular customer on-system tracking and company-to-enterprise consulting competencies. With area skills in sensible equipment, linked cars, clever property, services suppliers, IoT, strategic elements and media, Strategy Analytics can acquire a alternative to satisfy your unique organizing will need. For far more details, go to us at

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