Let 5″ Inseam TikTok Be Your Bare-Thighed Guide To Shorts Shopping This Summer

Photo credit: Hearst Owned
Photo credit: Hearst Owned

From Esquire

If you ever went to a school that had a strict dress code, you may recall the finger test. Basically, it’s this: If you’re standing up straight with your arms at your sides and your skirt is shorter than where your middle finger falls on your leg, the skirt is too short. I lost too many afternoon lessons being sent home for the length of my skirt (that is a whole different essay). So I want to reclaim that test, put my thing down, flip it, and reverse it. Here goes. Men: if your shorts are longer than where your middle finger falls on your thigh when you are standing up, they’re too long for you, bro. And if you won’t take it from me, take it from the women of TikTok. Welcome to the 5” inseam movement.

The past few weeks of this

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This Swimwear Brand Is Taking the Anxiety Out of Swimsuit Shopping

Welcome to our newest editorial initiative, Who What Wear Spotlight, where we’ll be using our editorial platform, social following, and ad inventory to turn the spotlight on small businesses that need our support now more than ever. Each week, we’ll be highlighting a new fashion or beauty company. If you own a small brand and would like to be considered for the program, please apply here.

Even the most confident among us know the plight of swimsuit shopping. Harsh lighting and a one-shape-fits-all design mentality are just a couple of the factors that make it ever so difficult to navigate swimsuit shopping in an era when the thin-white-female body still pervades the media landscape. That landscape is starting to evolve, though, and one of the brands paving the way is Kitty and Vibe, a swimwear company disrupting the fashion industry. Kitty and Vibe’s founder and CEO, Cameron

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13 Fall Fragrances You’ll Want to Wear All Year Round

The onset of fall is the ultimate double-edged sword. On the one hand, we mourn the end of our beloved Summer Fridays, warm weather, (socially distanced) days at the beach, and the excuse to drink any beverage of choice with a neon umbrella. Yet, on the other hand, we welcome the cozy warm fuzzies of fall filled with sweaters, rich color palettes, and yes, pumpkin-spiced everything. Oh, and all the new fragrance debuts. 

We welcome fall beauty newness with wide-open arms—from the best hair colors to the chicest nail colors to the coolest fashion-forward makeup trends—but choosing a fresh, signature new scent for the season is one of the things we look forward to most. So, to celebrate the first inklings of fall and the transition from our favorite sandals to our favorite suede boots, we bring you 13 fall fragrances we’re currently wearing and telling all

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Where to buy face masks as they become mandatory in England

Wearing a covering is different to a medical mask that should be reserved for frontline workers: iStock
Wearing a covering is different to a medical mask that should be reserved for frontline workers: iStock

Ever since coronavirus began spreading across the world, there has been some debate on the use of face masks, including who should wear them and the benefits of them.

After months of not being compulsory in England, the government made face coverings mandatory on public transport and for hospital visits from 15 June. Uber also made masks compulsory for customers and staff from this date.

These rules will also extend to supermarkets, indoor shopping centres, banks, and post offices and shops from 24 July.

People who don’t wear one will face a fine of up to £100, apart from those with certain medical conditions, children under 11 and those who lip-read.

If you’re picking up a takeaway coffee or food in England, you’ll also have to wear a mask, but this rule

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Armani Group, YNAP Partner on Next Era Distribution Model

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MILAN — The Armani Group and the Yoox Net-a-porter Group are bringing their 20-year relationship to the next level.

The two companies have partnered on the Next Era distribution model under a new agreement that stretches to 2025. This will redesign and, over the next two years, develop a digital and integrated shopping experience offering unprecedented online access to any product customers are looking for. It will integrate Armani’s digital stores with physical boutiques and, leveraging YNAPs global logistics network, it will create a seamless connection between the designer’s customers and products, online and offline.

“In the past few months, I have been redesigning the Armani Group’s business model based on a concept that is very dear to me: do less, but better,” said Armani, chairman and chief executive officer of his namesake group. “Mine is an invitation to consume more responsibly, focusing

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